When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian.
Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.
Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.
Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.
These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.
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0:00 Introduction
0:36 Emma Chamberlain’s Non-Traditional Career Path
2:06 Emma’s YouTube Evolution
4:45 The Different Eras of Emma Chamberlain
6:40 Emma’s Return to YouTube
8:54 The Business of Emma Chamberlain
10:45 Behind the Brand Partnerships
12:51 The Genesis of Chamberlain Coffee
14:33 Building the Chamberlain Coffee Team
17:14 Chamberlain Coffee’s Retail Future
19:31 What’s Ahead for Chamberlain Coffee
21:35 Emma’s Advice to Her Younger Self
23:49 What Most People Don’t Know About Emma Chamberlain
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